"One more name on the slate, one less minute to wait
Too busy to see two versions of me
One more bottle is dry, one less reason to try"
-Phish, Two Versions of Me
The ads actually have little to do with the content of the site. The most common ones seem to be for actual ozone producing systems and air ionizers.
But lately I have been noticing an advertisement that consists of a link that says "Quantum Jumping." This links to a website that is selling a bogus way to self actualize. The premise is that since quantum theory implies an infinite number of parallel universes, there are perfect versions of you existing out there somewhere. In fact, the site says "In these alternate universes, alternate versions of YOU are living out their lives." You can somehow commune with these other versions of you by meditating, because I guess the human mind somehow has the power to jump across universes. So basically, this combines a poor understanding of eastern religions with straight up misunderstandings about science to create a product that can conveniently be sold in an sixteen DVD box set that will enable you to be a brilliant painter, successful businessman, world-class athlete, and even recover from cancer.
Now, since I live a very boring life, I sometimes take solace in the fact that if Dr. Schroedinger is correct, there are an infinite many versions of me doing infinitely many cool things in an infinite number of parallel universes, while I lay on the couch popping ibuprofen like they're tic tacs watching season 2 of the X-Files. (The truth is out there and it's wearing a 90's power suit.) And yes, sometimes I wish my consciousness could jump, Tibetan yogi-style, to one of these hypothetical cooler, more interesting places. (And no, in case you were wondering, Tibetan yogi-style is not at all close to as dirty as it sounds.) And when I look back on some juncture where I probably did the wrong thing, I don't wish that I had chosen one different scenario had unfolded. I wish that multiple, if not infinite, scenarios had unfolded. But we're probably still just stuck with one universe, and it is very, very boring.
But let's assume that you could "jump" to another parallel universe. The Quantum Jumping website states that a new "bubble universe" is created every time you make a decision. This is not exactly how it works. If my understanding of quantum mechanics is correct it's more like whenever an electron moves differently or a subatomic particle decays that reality bifurcates. So, I'm far less likely to jump to a universe where I'm touring with Mötley Crüe and using one of Elvis' teeth as a guitar pick than I am to jump to a universe that is exactly the same, and the ratio of carbon-14 to nitrogen in my desk is still still the same, but they are distributed ever so slightly differently.
I think the program is more focused on meditating and visualizing a more perfect version of yourself, which is essentially what Tibetan yogis have been doing for centuries (when they're not doing it Tibetan yogi-style.) The site actually says that it is "science fiction [becoming] science," and I think that the quote by Max Planck may be enough to fool a lot of Americans into buying this. I mean, we bought those fucking abdominal stimulation belts. Maybe it will catch on. But so did the Atkins diet and Hare Krishna and chain letters.
I feel like I'm on a really existential version of a Mississippi gambling boat. But it's alright, because I brought my epistemological derringer.
Science!
1 comments:
So the best part of this article is that now the quantum jumping is going to seem like a perfect fit to Google's algorithm and show up even more
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